Agency:
Client:
Tetley has always had a strong reputation and following, but sales had dropped by -12% as new premium entrants were seizing market share. That was until a new brand strategy and identity reversed the trend into +3% sales growth.
The ritual of drinking simple black tea was dwindling with the rise of alternate flavours and health trend teas. It meant that Tetley was losing relevance.
Agency:
Client:
Marks and Spencer (M&S) is one of the largest high street retailers in the UK. The brand recognised that it holds a greater responsibility to the global community, and set a target of becoming the world’s most sustainable retailer by 2015. The challenge was to find new impactful, creative and relevant ways to engage meaningfully with consumers.