Agency:
Client:
A stylish and desirable product design enabled ACCO to price its Leitz IQ Autofeed Office Shredder Range at a premium, while reducing manufacturing costs by a fifth.
Although document shredders are essential for data security, they’re generally regarded as unattractive and cumbersome. Wanting to change perceptions and create value, ACCO was launching a new autofeed office shredder range under its premium brand Leitz.