Pearlfisher

Once a favourite of North American mums, Yoplait had been de-positioned by the popularity of Greek yoghurt, losing 52% dollar share in the U.S. yoghurt category since 2010.

To re-engage female consumers, General Mills was innovating with a new, premium Yoplait product. The sub-brand’s strategy, positioning, naming, tone of voice, identity and packaging design would be key to launching this big, new-to-market idea successfully.

Facing growing competitor pressure, the UK’s leading biltong and jerky producer needed a visual overhaul of its fragmented brand portfolio to deliver cohesion and meet the needs of contemporary consumers.

A comprehensive exploration of the category and the future landscape of food informed a powerful brand architecture strategy for The Meatsnacks Group to unite its portfolio.

Florist, Interflora Denmark, wanted to branch out from a female dominated customer base and tap into the male market with a new gifting option.

Beer was identified as the solution, but with the sector being hugely competitive and crowded, the beer needed to be a credible alternative to others and the branding would be vital in assuring buy-in.

Weaving a tree and roots into the bottle design, that is itself made from dark recycled glass, they communicated the botanical origins and used muted tones for a premium cue to justify the higher price point.

Lean Cuisine’s sales were waning at a dramatic rate in the US until a rebrand reversed the trend virtually over night.

With attitudes towards health shifting from calorie counting to nutritional value, Lean Cuisine’s ‘diet’ frozen food was no longer relevant. The brand’s core consumer had dropped 70% by 2014, and Lean Cuisine was in danger of becoming extinct.

In just three months, this non-alcoholic spirit’s sales volumes smashed launch forecasts by 900%, with 10,000 bottles sold, thanks to a creative and authentic design.

Aiming to solve the dilemma of ‘what-to-drink-when-you’re-not-drinking’, Seedlip’s founder wanted it to stand as a credible and sophisticated social drink, but budget constraints meant that the brand and design alone needed to tell the story.

Cawston Press smashed its business growth target by 25% and doubled export sales with its Sparkling Cans. Despite a declining market, Cawston Press managed to become a key player in the sparkling soft drink category. That’s particularly impressive for a small company with no heritage in carbonated drinks.

Mitie Catering Services’ (MSC) links to security and cleaning were proving unhelpful when it came to selling their workplace food services. To overcome this challenge, a new standalone brand was devised and this arm of MSC’s business has gone from strength to strength since the re-launch. The resulting Gather & Gather brand has changed the perception of the office canteen forever, all with little else done in the way of marketing other than the redesign.

Created as an alternative to the traditional creative agency Christmas greeting, ‘Jump In!’ helped to spread festive cheer using the power of play to inspire clients and reinvigorate staff, raising awareness of Pearlfisher and fundraise for charity. The reaction was astonishing, exceeding expectations.

Genius is an established presence in the UK’s gluten-free sector, but its previous identity was created pre-launch when it was a niche product in a rapidly developing market. Five years on, it needed to respond to growing market pressure and rebrand with the aim of becoming a household name in mainstream bakery, without alienating its passionate, gluten-free consumer base. The design solution amplified Genius’ bright, warm and inspirational personality and provided a platform on which to build its mass-market credentials.

Challenger start-up brand Strong Nutrients needed to compete against established and popular brands, as well as private label brands, in the vitamins, minerals and supplements sector. With a desire to challenge consumers' perceptions of health and wellness, the resulting premium design has exceeded expectations on every level.