Pearlfisher

When Amelia Kirchoff began her journey back to good health following a battle with cancer, she enlisted the help of Macrobiotic living and with the desire to share the power of whole foods with the world, she founded GoMacro. 

The issue was GoMacro entered into a market place full of established brands and mass-market offerings.  Despite being a superior product, GoMacro lacked desire and was a difficult sell. In 2012 the decision was made to breathe life into the brand with a new name, identity, packaging design and supporting collateral.

Training and nutrition specialist, Zana Morris wanted to challenge the classic, functional fitness model where gyms are generally uninspiring environments to spend time in. Working with the design team to realise her vision, Zana helped to create a distinctive brand strategy and interior for an innovative flagship gym.

Using the finest quality ingredients, the passionate team of foodies behind Manomasa developed a truly world class product, but they needed a voice to tell everybody.

Simple yet celebratory, the brand is a proud statement of what these chips offer and where they come from. The packaging brings to life the crisp shape and texture while being surrounded by the core ingredients of each flavour.

Launched in 2008, Help Remedies wanted to challenge the stagnant messaging and negative tone associated with the pharmaceutical industry. Its stripped back products contain fewer ingredients and dyes, and offer a remedy for every common ailment from a headache to a blister. But in 2010 they still hadn’t made the impact they had aspired to. That’s when they commissioned Pearlfisher to emphasise the brand’s unique ethos and nurturing personality through a new design.

When Alex and Donna Smith’s son, Harrison, was diagnosed with Duchenne Muscular Dystrophy, they established a charity to research the disease – which affects one in every 3500 male births. Harrison’s Fund needed to raise awareness of this unknown condition, in a category where everyone has a story to tell.

Underdog olive oil brand Oliveria da Serra needed to engage and inspire consumers through a fresh new perspective, relevant to contemporary Portugal. The main objectives were to totally refresh the brand and in doing so challenge the market leader and transform it from a “me-too” copycat product into one with a distinct character and clear purpose.

Waitrose wanted to put taste, variety and pleasure back into healthy eating. The idea was to develop a fresh approach from the idea that healthy eating is shaped by self-control and restriction. Pearlfisher was tasked with creating a health and wellbeing brand that followed a simple philosophy of celebrating wholesome and delicious food, to stand proud in a saturated market.