Agency:
Client:
The Government’s most ambitious international marketing campaign ever to stimulate jobs and growth in Britain, required the development and expression of a single unified, global brand to align stakeholders from 17 Government departments, and 350+ private and public partnerships across 144 global markets.
Agency:
Client:
The Government’s most ambitious international marketing campaign ever to stimulate jobs and growth in Britain, required the development and expression of a single unified, global brand to align stakeholders from 17 Government departments, and 350+ private and public partnerships across 144 global markets.
Agency:
Client:
If Willis was to successfully achieve its goal of becoming ‘The world’s best risk advisor, insurance, and reinsurance broker’, innovation would need to become an integral part of the business. The challenge was to create a campaign that would motivate 18,000 employees across 400 offices worldwide to make innovation ‘the way we do things around here’.
Agency:
Client:
Design consultancy Radley Yeldar (RY) was tasked by GSK Consumer Healthcare (GSK CH) to bring the brand’s vision and values to life in the office space. In October 2012, the division’s global and European businesses moved into newly-designed offices at its global headquarters in Brentford.
RY’s concept was designed to be scalable, allowing GSK CH to implement it in office environments around the world. The concept aimed to raise employee awareness of the vision and values, increase pride in the workplace, and increase the opportunities to be innovative and network.