Agency:
Client:
The Government’s most ambitious international marketing campaign ever to stimulate jobs and growth in Britain, required the development and expression of a single unified, global brand to align stakeholders from 17 Government departments, and 350+ private and public partnerships across 144 global markets.
Agency:
Client:
Out of 155 applicants, Kirklees Council had been shortlisted as a finalist in the Bloomberg Philanthropies' Mayors Challenge, with their 'Kirklees Shares' programme. In order to make their final submission stand out against a high calibre of competitors, they invested £5,000 in the design of a new identity, master document and messaging, which broke down the complex concept successfully translating key messages in the bid’s next stage. The newly named 'Comoodle' programme was triumphant.