Agency:
Client:
Polyseam had established itself as an ‘own brand’ manufacturer of adhesives, sealants and fillers for the likes of Wickes and Homebase but manufacturing in this sector was under threat. The business needed to innovate to grow.
Their response was to develop an environmentally friendly, all-in-one adhesive and sealant, based on new chemical technology, but driving their own brand was new territory. Struggling to gain traction in the market, they enlisted a design agency to clarify the product’s marketing positioning and recommend design and communication tools.