Agency:
Client:
Fifteen years after its launch as an original 'breakfast on-the-go' product, Rumblers encountered fierce competition and was losing relevance. The future of parent company The Different Dairy Company, was in jeopardy. A radical transformation was needed.
With the Different Dairy Company's growing complexity and instability, the aim was to develop a coherent, relevant umbrella brand for the business, which could respond to modern lifestyles and seriously compete.
Agency:
Client:
Lean Cuisine’s sales were waning at a dramatic rate in the US until a rebrand reversed the trend virtually over night.
With attitudes towards health shifting from calorie counting to nutritional value, Lean Cuisine’s ‘diet’ frozen food was no longer relevant. The brand’s core consumer had dropped 70% by 2014, and Lean Cuisine was in danger of becoming extinct.
Agency:
Client:
Perceptions towards health are changing. People are shifting from calorie counting with ‘light’ varieties to more natural products with low sugar, salt and artificial colours and flavourings. Danone saw an opportunity to tap into this market with a mainstream yoghurt that was both delicious and delivered these credentials.
25-44-year-old millennials made up the gap in the market, and Danone knew that if they tapped into this target audience, the growth potential would be huge.
Agency:
Client:
The dairy-free market was on the up, but Vitalite had lost its position as the best-selling dairy-free spread to Pure.
Going dairy-free had hit the mainstream, with 10% of the UK population avoiding dairy because of intolerance or as part of a healthy lifestyle. There was huge opportunity for Vitalite to grow, but it needed to shake off the perception of simply being a sunflower spread to become a credible dairy-free alternative.
Agency:
Client:
A bold packaging design that challenges category traditions saw this nut butter company grow from a standing start to £6.3 million in just three years.
Pip & Nut, an all-natural nut butter range, needed to gain funding for production to get the business off the ground, and it needed a strong identity to secure it.
With a plain white background, the branding is fuss-free but made lively thanks to the leaping squirrel whose tail forms part of the P in Pip & Nut. It stands out against the usual earthy tones and landscapes of their competitors.
Agency:
Client:
With 80% of their sales coming from products they made for other brands, Buttermilk wanted to make its own brand standalone and drive sales. They also had ambitions of competing on a national scale and for a higher price bracket.
Agency:
Client:
R & R Tofu was an experienced player, but they needed a brand identity to realise their ambition of becoming the number one tofu brand in the UK.
Wanting to reinvent the way customers look at tofu, it was essential that their authenticity remained at the core of their proposition. They also wanted to get across their key USP – the delicious taste – something that tofu isn’t usually recognised for.
Agency:
Client:
Bassetts Vitamins was once considered the true innovator of the family vitamin sector, but in recent years, the brand had come to need an energy boost itself. It needed to fight off copycat competitors in a sector that was waning, comeback from its decline in sales and win back its position as market leader. Cue a complete rebrand…
Bassetts Vitamins turned to a focus group of loyal customers to discover what they could recall about the brand. The iconic ‘Jelly Man’ and its primary purple brand colour were frequently recalled unprompted, along with the bubbly logo interface.
Agency:
Client:
The UK bee population has declined by 45% since 2010, and Mark Chambers is doing something about it with his mobile honey-making bee business. But his business wasn’t sustainable because his honey was failing to secure listings at premium retailers. The honey is high quality and Mark educates community groups about why bees are so important – the story is strong, but the design wasn’t special.
Agency:
Client:
McCain is the world's largest producer of chips. Kings of the frozen food aisle, they were entering the £253 million chilled potato market for the first time with new concept Shake Shake Fries.
To ensure success in this new space for the brand, the Shake Shake Fries packaging had to drive distinctiveness from competitors, whilst also delivering a format that would be unique and functional.