Agency:
Client:
PizzaExpress is a much-loved brand, with a consumer base of over 10 million. But only 15% of its customers dine at the restaurants and shop its ‘At Home’ range sold in supermarkets. They wanted to assimilate the brand to create a more engaging experience at home to beat off competition from the rise of supermarkets’ private-label, premium chilled pizzas.
Agency:
Client:
Galaxy was determined to give Cadbury Mini Eggs a run for their money with a small sharing bag. It wouldn’t be easy – the 90g bag of Mini Eggs accounted for over 46% of the total market.
Galaxy’s rival concept was ‘Golden Eggs’, but they needed a visual identity that would elicit a strong emotional response and dial up their product’s key point of difference – that the eggs were dusted in gold, not wrapped in fiddly foil.