Silver

With BBQs, pool parties and holidays like Memorial Day and 4th July, summer in the US is a key period for drinks brands. In these types of casual, social occasions, vodka tends to lose out to beer and other spirits, so Smirnoff’s new cherry, lime and raspberry flavoured summertime limited edition needed to break through.

A premiumisation trend within the booming gin category was putting mainstream players such as Gordon’s in danger of losing cultural relevance.

Aiming to improve brand perceptions and reduce production costs, Gordon’s underwent a fully integrated graphic and structural redesign. Ensuring Gordon’s was fit for the future whilst remaining true to its roots were key priorities.

Once the luxury ice cream of choice, by 2015 Häagen-Dazs was in trouble. In a thriving category, the brand wasn’t growing and was losing market share. A dramatic increase in consumer appeal was needed to reconnect with a younger demographic and reignite growth.

Facing an onslaught of competition and the threat of category slow down, Warner Edwards recognised the brand design of its gin was letting it down. In order to cut through the competition and justify its super premium price point, a redesign was needed.

Small, independent wine producer, Fourth Wave Wine was growing steadily, but its presence in larger retail outlets was limited.

In 2016 an opportunity arose to range a new brand with Australia’s largest retailer, Endeavour Drinks Group (EDG). If successful, it could drive a mutually beneficial relationship and gain market traction for the wine producer.

Once a favourite of North American mums, Yoplait had been de-positioned by the popularity of Greek yoghurt, losing 52% dollar share in the U.S. yoghurt category since 2010.

To re-engage female consumers, General Mills was innovating with a new, premium Yoplait product. The sub-brand’s strategy, positioning, naming, tone of voice, identity and packaging design would be key to launching this big, new-to-market idea successfully.

Once one of London’s coolest gyms, Third Space’s growth had stalled. Low-cost gyms and pay-as-you-go boutiques were disrupting the market, leaving traditional gym memberships looking tired. To sustainably grow its business, Third Space needed to illustrate the value of its club membership model beyond fees and obligations.

Healthier eating trends have seen premium bread sales rise and wholemeal bread brand Allinson’s was perfectly placed to capitalise on this. One hundred years ago, Allinson’s founder was one of the first to advocate the benefits of wholemeal, encouraging Victorians to incorporate it into their diets.

With this heritage, Allinson’s should have been leading the category, but its pack had little visibility on shelf and the brand was instead experiencing long-term decline. A new brand and packaging design was needed to drive distinctiveness and convince on quality.

Back in the 1970s Blue Dragon had been a pioneer in Asian food. Today, with a transformed restaurant scene, shoppers are more accustomed to world flavours and are increasingly seeking to relive these experiences at home.

To capitalise on the opportunity, retailers are launching their own Asian offerings and Blue Dragon’s competition is growing. It needed to strengthen and modernise its brand to increase relevance and maintain its position as market leader.

Autistica is the UK’s largest charitable funder of autism research. Having grown its reach across the UK in the last three years, the charity needed to improve its website to better engage families and individuals affected by autism.