Silver

Soft on the palette and with an accessible price point, easy to drink Prosecco has been stealing a march on Champagne and Cava sales. Its growing domination of the sparkling wine fixture was threatening Spanish Cava producer Freixenet’s future.

In a bold move aimed to de-position other brands, Freixenet set out to launch a premium Prosecco that would be over 30% more expensive than others. The challenge was to create a highly desirable branded bottle and packaging that was clearly Prosecco, but which looked worthy of such a premium price.

Almost everyone in the UK will have benefited from the British National Formulary (BNF). It is used by medical professionals to safely prescribe medicines. First published in print in 1949 and updated regularly since, the vital medical resource needed to be reimagined for a digital age.

Paxman Coolers design and manufacture a hair loss prevention system for patients undergoing chemotherapy. Hair loss is a feared effect of chemotherapy, but awareness of ‘cold-cap’ treatment is low. In order to enter the US market, Paxman needed to present a world-class brand in the marketplace.