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East Street Arts’ new brand focus and identity helped turn around stakeholder perception of the organisation, leading to an additional £4,842,178 of funding being secured and 13 new jobs created.

Leeds-based enterprise, East Street Arts had been bringing art into the community and the built environment for 20 years. But by 2012, against a backdrop of public funding cutbacks, it was struggling to secure the funding needed to scale its societal impact.

A new positioning and glamorous packaging design reversed a trend of declining sales for Harvey Nichols’ own label food range, and sales value increased by 33.2% after redesign.

Harvey Nichols led the way in luxury food packaging in the 1990s, but as its look hadn’t changed since, internal confidence to introduce new products with the old packaging was dwindling and sales were in decline.

Barnsley Premier Leisure’s (BPL) fitness proposition ‘Fitness Flex’, lacked a unique positioning and had been struggling to compete in a crowded middle-market under pressure from budget and boutique gyms and out-of-gym exercise experiences. By placing members at the heart of a rebrand, member usage leapt to 85% against a target of 50% and the Net Promoter Score jumped from 58% to 82%. 

The eye-catching design for Baileys Strawberries & Cream revolutionised the brand’s shelf presence and recruited a new generation of fans.

With Baileys primarily bought at Christmas by customers aged over 55, its limited-edition variant Strawberries & Cream needed to drive summer sales, attract a younger demographic and deliver a halo effect for the parent brand. Design would be critical in achieving this.  

In only 16 months, a small start-up transformed into a major national pet food brand, achieving distribution in over 1,000 locations across 45 US states with the aid of striking design.

The challenge was to take ‘left-overs’ of India’s meat industry to the sophisticated US pet food market. But dried ears and jerky have long been available in pet stores. Lewis Moberly’s design would need to differentiate the brand from competitors and enable it to become a top-tier player. 

Focusing on ‘inspiration, play and discovery’, Arçelik’s new design concept for its flagship store shifted its retail format from ‘transaction’ to ‘destination’. Brand perception rates leaped to 57% against a benchmark of 33% and sales increased 157%.

Although Arçelik is Turkey’s leading home appliances and technologies brand, the digital economy was affecting its traditional retail performance. To maintain its position and elevate its reputation, a new retail strategy was needed to attract omnichannel customers and grow Arçelik’s share of this segment.

Direct-to-consumer sales leapt 120% following the complete redress of Albury Vineyard’s brand, packaging and website design, substantially increasing the profit margin on each bottle of wine sold.

The vineyard produces award winning, organic wine but faced a number of challenges. With a small site, production capacity was limited and 75% of sales were through trade, impacting profitability. 

Entering a tough and shrinking category, a new cleaning innovation won over consumers with a brand and pack design that credibly communicate the product’s efficacy and environmental credentials. The range achieved £600,000 worth of sales in its first 18 months and has been exported to ten countries outside of the UK.

The challenge for Challs and Bulletproof was to create a brand positioning, name and brand world to persuade consumers that the new range was both eco-friendly and effective.

Whilst cultural interest in food has sky-rocketed, in contrast McCormick’s herbs, spices and seasonings brands (known as Schwartz in the UK) had been experiencing penetration decline. Despite being a key player in the category, it was perceived as old-fashioned and was struggling to find relevancy with some demographics. 

A radical new positioning and attention-grabbing design shifted perceptions of TrueStart from ‘niche sports supplement’ to ‘everyday energy brand’, and the business doubled its listings in only one year.

Founded in 2015, cold coffee/energy drink brand TrueStart had established itself within the fitness industry but had ambitions to diversify distribution from sports-focused to mainstream retailers. The founders also saw opportunity for the brand in on-trade, bars and nightclubs. But this was unchartered territory for cold coffee.