Silver

By reimagining Well & Truly as a tasty lifestyle brand rather than a restrained healthy snack, a 104% uplift in gross sales was immediately delivered – double the target, with no advertising support. 16 months on from redesign, impact hadn’t waned, with sales steadily increasing week-on-week. 

Soda brand Dalston’s transitioned through a period of huge change with the aid of effective design, growing the business beyond local distributers, to be stocked nationally in over 4,000 outlets and exported to six international markets. 

Established in East London in 2013, the brand built its niche success around its ‘hand-made’ claim. But with a labour-intensive production process, the business needed to change to grow.