Canon’s flagship experience at the world’s leading print tradeshow, helped the brand secure top spot for media share of voice and capture more new leads than at any event in its history.
Shifting the retail experience from boring to fun, a new store design for the Big W chain drove an increase in footfall and basket-size.
Big W’s in-store traffic had declined prior to the new concept launching in 2024, but the new design by Twelve brought renewal to the brand when the cost-of-living crisis was hitting its peak.
