Agency:
Client:
London specialist food store Fortnum & Mason were looking to reconfirm their brand as a leading seller of speciality teas. A complete overhaul of the packaging of around 150 premium tea blends was undertaken, with Fortnum & Mason’s 300+ year heritage leading the new approach. The packaging needed to reflect the Englishness of the famous brand, effectively communicate the differentiation of the range, improve shopability and also create a sense of ‘theatre’ at the flagship Piccadilly store.