Agency:
Client:
After a slow start to recruit members, new build golf club Archerfield brought in Tayburn to create a clearly defined positioning and visual identity. The Archerfield branding had to use the existing logo but there were no other restrictions.
Working with the Club’s new General Manager, Tayburn developed a clear positioning as a contemporary golf club, to move it away from the niche and highly competitive ‘establishment’ competitors. This quite different look and feel, for a golf club, as well as the strapline ‘we play a different game’, was carried through to print and online.
Agency:
Client:
Scottish Provident is a long-established name in the world of protection insurance but in recent years it lost some of its shine and was starting to slip off the radar for its core audience, UK Independent Financial Advisers (IFAs). Tayburn was appointed to create a campaign that generated interest in the sector and re-established the company as a dynamic player.
Agency:
Client:
Thames Water needed ‘a fresh and clear campaign, nothing fancy or clever’ to encourage people to use less water following the driest two years on record in the South East. Beyond Communications was asked to create an informative campaign, raising awareness of the circumstances leading to the water shortage and managing people’s expectations.
Agency:
Client:
Graymatter was appointed by Vauxhall in October 2010 for the simple yet daunting task of re-focusing and re-energising the fleet brand, to return it to the number one spot in the market place.
The ‘Discover’ campaign provided Vauxhall Fleet with a strong and vibrant framework to communicate clear propositions using an iconographic language that delivered both immediacy and distinction from the competition. Graymatter created a strong graphic device to convey Vauxhall’s powerful sales messages that they had previously struggled to communicate.
