Agency:
Client:
InPost UK’s new brand identity has been a powerful catalyst for the commercial ascendancy of the parcel logistics business.
Although InPost was already an established leader in Poland, in 2022 it had 1,700 lockers located around the UK and needed a stronger market position. Dragon Rouge was engaged to develop a new brand idea for the UK business, and to bring that to life across InPost’s physical and digital estate.
Agency:
Client:
Jacob’s Bites snackable cracker tempted new shoppers with its stand-out design, and 10% of buyers were new to the savoury snacking aisle.
The UK savoury biscuit category was seasonal and under-shopped until Jacob’s Bites changed everything in 2024. In one year, Bites redefined the aisle, stole share from crisps, helped turn Jacob’s from penetration decline to penetration growth, and delivered £8.4million value sales against a £6million target.
Agency:
Client:
Perceptions towards health are changing. People are shifting from calorie counting with ‘light’ varieties to more natural products with low sugar, salt and artificial colours and flavourings. Danone saw an opportunity to tap into this market with a mainstream yoghurt that was both delicious and delivered these credentials.
25-44-year-old millennials made up the gap in the market, and Danone knew that if they tapped into this target audience, the growth potential would be huge.