Bronze

In existence since 1790, Harvey’s Brewery is Sussex’s pre-eminent brewery with a reputation for quality. But having failed to keep pace with changing times, profits had declined by approximately one third since 2013 and something needed to be done to survive.

The world of cakes has been changing. The traditional category is ageing and shifting trends towards indulgence have seen modern consumers look to ‘reward’ themselves in ‘treatier’, more multi-dimensional ways. To help revive the cake category and recruit younger consumers to the brand, McVitie’s would be producing a new range of cake products and needed a sub-brand identity and pack design for its new indulgent offering.

Intel needed a powerful exhibit experience to communicate their leadership position in data and the 5G ecosystem at the Mobile World Congress 2018 (MWC) – the world’s largest, annual mobile-technology B2B trade show.

The company required a bold, innovative experience that would mesmerise visitors, express the scale and promise of 5G connectivity, and showcase how Intel is delivering the standards and solutions that enable this game-changing technology to become a reality.

Three years after launch, ANDigital’s growth potential was being hindered. The company’s offer differed to your standard digital start-up, but this wasn’t being clearly communicated, making it difficult to achieve stand out amongst larger, global competitors.

Following a fall in sales in 2015, Turkey’s oldest beer brand Bomonti had dropped its only can format from its range. But two years later, the Bomonti Fabrika 50cl can was to be resurrected and needed to be completely redesigned.

To generate sales, strength of design and distinctiveness would be fundamental to achieve shelf stand-out, especially in the context of Turkey’s highly restrictive alcohol marketing environment, where above-the-line advertising isn’t allowed, and attention can’t be drawn to a product or pack in any way in shops and supermarkets.

Ocean plastic is an urgent problem facing our planet; the equivalent of one rubbish truck of plastic is poured into the oceans every minute.

Working with brands to create packaging design, agency Pearlfisher was aware of its own contribution to the waste and was inspired to use design thinking to reduce the negative impact of plastic on the planet. It created a bold and inspiring installation, visualising the plight of a planet drowning in waste.

In 2017 with veganism and flexitarianism on the rise, most of the supermarkets had pockets of vegan and vegetarian products in store. But there weren’t any dedicated plant-based ranges.

Tesco wanted to be first to market with an exclusively plant-based, own-label range. Created in partnership with chefs Derek and Chad Sarno, the range aimed to make plant-based food more accessible to the everyday consumer; its brand and packaging design would need to appeal to a wide target audience – not just vegans.

Carling, the UK’s number one lager, was facing major challenges. Competition from premium craft beers and imported lagers was growing significantly, whilst alcohol consumption was falling. The mainstream lager category was in decline with sales down 11% since 2011 and along the way, in a bid to fit in with trends, Carling had lost its personality and standout.

Things looked bleak until a dynamic redesign enabled Carling to buck the category trend and achieve substantial growth.

Entrepreneurs Simon and Caroline Pollard wanted to take nursery care to the next level. They were opening up a nursery on one of Leeds most desirable streets and would be offering a premium level of care. But with no background in early years education, the nursery’s branding needed to attract the very best staff and parents willing to pay a premium price for their childcare. 

Beeston Library’s tired and dated interior was failing to engage the local community. A new interior personality was commissioned to tackle negative perceptions. The aim was to create an uplifting, modern place all ages would want to visit, to grow the number of members, visitors and book loans.