Grand Prix

Despite its premium-price, Mockingbird Raw Press became the UK’s fastest-growing smoothie brand, and the start-up doubled its team-size from four to eight staff in only three years. 

In countries with high maternal mortality, many deaths could be avoided with simple antenatal care services. But in low-resource areas, or regions affected by war and natural disasters, identifying high-risk pregnancies in time to reduce maternal and infant mortality can be challenging. 

To improve the situation and in response to the UN’s Sustainable Development Goal to ensure good health for all, the High-Risk Pregnancy (HRP) Referral Tool was developed. 

Staff numbers leapt from two to 28 following Billson’s complete rebrand. Reimagined and restored to its former glory, the business is now in the top 3% of local employers and its cordials command a premium price, 89% higher than the market leader. 

A dilapidated factory in Australia could have been lost to history, but in 2017 a young couple fell in love with the building and to save it, risked taking on the unprofitable cordials business it housed. Aiming to transform the failing business into a sustainable one, they worked with Cowan in 2018 to completely rebrand.

Transforming under-utilised corporate canteens into buzzing spaces, Sodexo’s new Modern Recipe brand proved a resounding commercial success, increasing dining rates 45% and revenue 60% at one site alone.

Having been overshadowed by competitors, Guinness Draught restored its impact at bar with a disruptive new fount. The eye-catching design was so sought after by bar owners that within 20 months, 22,860 British outlets had installed the new founts, dramatically exceeding the 30-month target of 13,000.

As awareness of oral health grows in rural India, GlaxoSmithKline (GSK) recognised that gaining early access to this nascent market with a new toothbrush for sensitive teeth could potentially deliver significant market share growth. But with low household incomes, price is a major barrier.

Carlsberg was having an identity crisis. Millennials knew the beer for its humorous advertising but little else and gross profits had been declining for four years.

With a shrinking lager market and a rise in discerning drinkers searching for premium alternatives, Carlsberg was losing its position at the bar and on the shelf. Something needed to be done to reinvigorate the brand – to win back the hearts and minds of drinkers, retailers and Carlsberg’s own people.

Polyseam had established itself as an ‘own brand’ manufacturer of adhesives, sealants and fillers for the likes of Wickes and Homebase but manufacturing in this sector was under threat. The business needed to innovate to grow.

Their response was to develop an environmentally friendly, all-in-one adhesive and sealant, based on new chemical technology, but driving their own brand was new territory. Struggling to gain traction in the market, they enlisted a design agency to clarify the product’s marketing positioning and recommend design and communication tools.

The Government’s most ambitious international marketing campaign ever to stimulate jobs and growth in Britain, required the development and expression of a single unified, global brand to align stakeholders from 17 Government departments, and 350+ private and public partnerships across 144 global markets.