Agency:
Client:
A transformational brand and packaging redesign reinvigorated Black Dog, and the bottled-in-India Scotch whisky has experienced 60% growth.
Black Dog Scotch Whisky has been distilled in Scotland and bottled exclusively in India since 1883. But the brand was perceived as old-fashioned and growth and market share was in year-on-year decline.
Agency:
Client:
Not only did the new limited-edition design for Johnnie Walker Blue Label double sales, the gift packs cost 20% less to manufacture than target, positively impacting profitability.
With just one in 10,000 casks selected for whisky Johnnie Walker Blue Label, Diageo collaborated with Butterfly Cannon to amplify the luxury beverage’s rarity by redesigning the brand’s gifting series.