999 Design

Reaching highly varied age groups with a distinctive new brand identity and flexible messaging system, Glasgow Club changed perceptions of its offer and achieved its best sales figures in its twenty-year history.

Operating in a highly competitive market, under pressure from budget gyms and at-home fitness activities, Glasgow City Council collaborated with 999 Design to differentiate and increase membership across different audiences for its sports and leisure estate, Glasgow Club.

To engage Scottish tenants and landlords with new legislation coming into effect in 2017, Shelter Scotland received a government grant to generate awareness around the reforms. It was important that tenants and landlords could get to grips with the legislation without overwhelming Shelter Scotland’s helpline, which already received more calls than they could answer.

In two months, FT.com generated over £26,000 in savings with a single new email design.

FT.com is one of the few profit-making broadsheets, but it relies heavily on digital subscriptions to offset falling ad revenues. It commissioned the redesign of its renewal notification email to increase customer retention, reduce churn rates and drive engagement.

Local communities in the Cameroon Rainforest are being displaced at an alarming rate in favour of logging and plantations, with the state forcing the people to leave their homes due to a lack of identification papers and rights to land. The Rainforest Foundation UK works to enable the rights of these indigenous people; providing them with tools and training to map their land to protect their communities and the rainforest’s ecosystem from future harm.

999 Design was given one task – to get British people walking in the great outdoors; not as easy as it sounds. Riding the momentum of a Summer of Celebration, 999 took inspiration from the London Olympics and Diamond Jubilee to create a brand evoking familiarity towards Great British heritage.

In 2011, Highland Spring accounted for 10% of the UK’s bottled water market overall. The brand was struggling to fend off competition from Evian and Volvic, and suffered from being consistently outspent on marketing year-on-year. Base sales were also in decline, as consumers traded down to supermarket own-label waters and budget brands.

IOR are an office interiors business and are endorsed by an incredible architect-led team, a fact that was often overlooked before 999 Design Group stepped in. IOR wanted to be recognised as a premium design-led business. They wanted to obtain leads that were more suitable to their sales targets.

999 Design Group challenged the perceptions of their brand. They envisioned a distilled brand essence that positioned IOR in the creative market: ‘From Imagination to Creation’. This was then translated onto the new IOR website, which featured bold colours and unadorned imagery.

In 2010 the National Trust approached 999 to refresh and rationalise their face-to-face membership POS materials. Business objectives were simple: to increase the number of members and revenue for the organisation. 999 reviewed the route to purchase, sampling visitor journeys, including how they arrived at National Trust attractions and what touch points they encountered.