2023

Eichhof is a much-loved, 188-year-old Swiss beer, but over the years its brand design had become inconsistent across the range and looked like it was stuck in the past. With a huge array of competitive beers on offer, a complete pack redesign of Eichhof’s 13-strong portfolio and new identity were undertaken aiming to reverse the brand’s volume and market share decline.  

By tapping into Australians’ pride in their country, a limited-edition design helped grow Cadbury Dairy Milk’s core range value sales 9.7% on the previous year. 

Having opened its first factory in Australia in 1922, Cadbury was celebrating 100-years of making chocolate in the country. Mondelēz saw opportunity to leverage this milestone to strengthen the brand’s status as a national icon.

Raspberry Crush’s differentiated design transformed the performance of Smirnoff’s flavours and the vodka brand became the fastest growing spirit in absolute value, adding £22million on the previous year.  

The world’s number one vodka, Smirnoff had a range of 12 flavours. But even as the trend for flavoured vodkas was on the rise, growing at +15% year-on-year in Britain, Smirnoff had been losing market share.  

Following a strategic redesign, Gordon & MacPhail Whiskies’ sales increased by 25% within a year, more than doubling the average rise in value across the sector.  

Interest in premium whisky was flourishing and Gordon & MacPhail wanted to take advantage of growing demand. In order to unlock the true value of its 300+ whiskies, the business engaged Contagious to address the complexity of its product portfolio. 

Sustainable skincare start-up, Skin Sapiens smashed its three-year revenue target within two and a half years from launch with a purposefully simple brand and packaging design.      

A beauty industry insider was changed by the experience of becoming a father and set out to create a better, more natural approach to skincare. The ambition was to create a brand capable of securing significant distribution and consumer demand through standout design, with annual sales of £200,000 within three years.   

Icelandic retailer, Husasmidjan saw customer satisfaction increase by reinventing the DIY shopping experience with its new, scalable store design. 

In Iceland’s competitive DIY retail market, the new store format is inspiring customers to take on projects. M Worldwide looked at every facet of the customer experience to develop the new retail strategy and scalable store design for Husasmidjan, which was defined as ‘The Solutions Store’.  

In countries with high maternal mortality, many deaths could be avoided with simple antenatal care services. But in low-resource areas, or regions affected by war and natural disasters, identifying high-risk pregnancies in time to reduce maternal and infant mortality can be challenging. 

To improve the situation and in response to the UN’s Sustainable Development Goal to ensure good health for all, the High-Risk Pregnancy (HRP) Referral Tool was developed. 

Guinness NitroSurge has been a game-changer in bringing the magic of the famous stout to more spaces, places and people and over five times more devices have been sold than target.  

After Covid shut down the hospitality sector in 2020, Diageo set out to design an innovation which would enable pub-drinkers to emulate the great quality of a Guinness Draught pint at home.  

A transformational brand and packaging redesign reinvigorated Black Dog, and the bottled-in-India Scotch whisky has experienced 60% growth. 

Black Dog Scotch Whisky has been distilled in Scotland and bottled exclusively in India since 1883. But the brand was perceived as old-fashioned and growth and market share was in year-on-year decline.  

LUSU’s brand design has enabled it to expand its reach from 20 to 375 schools, making a difference to the lives of more children and young people with disabilities.  

Lou Assouin and Sue Morrison have been delivering inclusive sports coaching since 2006 and had developed a range of physical educational products, activities and courses which are stimulating and safe for children with disabilities. But to increase the number of young people benefiting from truly inclusive sport, they wanted to engage more schools and train more teachers in using these tools and techniques.