Agency:
Client:
After the acquisition of Chad Valley by the Home Retail Group (HRG) and the introduction of the brand into the Argos catalogue, repositioning was required to ensure that the brand was seen as an imaginative world of endless play. The objective was to create a core toy brand that allowed ‘kids to be kids’ whilst offering great value for money.
Agency:
Client:
The Bush brand had significant heritage in the UK market but over the years this had been eroded by perceptions of poor quality and inferior technology. The brand was delivering static sales across Argos and was under threat from budget brands. Bonfire Creative Intelligence was tasked with helping Bush to realise its potential.