Gold

CleanCo’s redesign transformed the non-alcoholic drink’s glass bottle into a value engine, delivering stronger shelf presence, lighter footprint and accelerating sales in the UK and US. 

Alcohol-free spirit, CleanCo burst onto the scene in 2019 with an elegant Art Deco bottle. But as the brand expanded from non-alcoholic gin to a portfolio of five 0.0% spirits, the heavy glass and multiple moulds needed to produce the bottles were undermining margins. 

After three years of decline, Napolina returned to growth following a full brand redesign and sales rose 19.5% within a year, from £91.7million to £109.5million.

Napolina is the No.1 Italian brand in the UK in a category that accounts for 8.2% of all main meals, but the competitive landscape combined with cost-of-living factors had made it vulnerable. Consumers were turning to own-label brands, sales had declined 22% in a year and Napolina was under pressure. 

Wild, the world’s first refillable deodorant with plastic free refills, posted profits of over £500,000 within three years of its 2020 launch and has since been acquired by Unilever for a reported £100million. 

The Institute of Directors (IoD) has been rejuvenated following a full brand transformation which boosted employee morale and engagement, and voluntary staff turnover fell 86% in five years. 

70 million pieces of single-use plastic have been removed annually from the production of the iconic Remembrance Poppy following a redesign, and it’s now made entirely from paper.   

Millions of poppies are given out each year in return for donations to the Poppy Appeal, but they were being produced using 28 tonnes of single-use plastic and often discarded within just a few weeks. Not only was this environmentally damaging, with rising awareness around waste it also posed a threat to The Royal British Legion’s (RBL) donations and reputation. 

Taking a pioneering approach to branding its fresh produce, Isle of Wight Tomatoes revolutionised the market and smashed its year one growth targets by 45%.