The Team

The Stroke Association is the largest UK organisation working to combat stroke. There are close to 152,000 strokes a year in the UK - more than one every 5 minutes, and 1 in 5 is fatal. With demand for services increasing, the Association felt it needed to be seen as a more major charity dealing with a major health issue.

The Silent Killer was a design solution to engage and motivate long-term behaviour change; to persuade people to act to avoid the devastating effects of unsafe gas work. The test campaign ran in the North West of England between October 2012 and February 2013. This was the first time Gas Safe Register had aimed to persuade people to change their behaviour rather than simply raise awareness of the dangers of unsafe gas work.

British Gas wanted to increase workplace motivation, engagement levels and performance through their employee recognition scheme, by ensuring their workers felt valued and recognised. A scheme - Simply Thank You - already existed and worked by inviting employees to send examples of where colleagues had embodied key priorities of the organisation. The scheme lacked traction, nominations often required prompting and the cost of rewards was becoming prohibitive.