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Client:
Premium hair care brand TIGI wanted to create something unique in the hugely competitive festive packaging market and set about developing new visual identity, packaging and an in-store visibility system for its 2014 Christmas campaign.
Agency:
Client:
Anto’ is a traditional Italian canned food brand, launched in 2011. The economic downturn in Europe pushed consumers towards canned and preserved food products, but this also meant more competition for the new, small company. They lacked a distinctive identity, and needed to strongly convey the quality and originality of their products as this was important to their target market.
Agency:
Client:
At Easter – a season typified by run-of-the-mill imagery – Brazilian confectionery store Brigaderia wanted to move away from clichés and emphasise nostalgia. They needed a new packaging design for their range of ‘brigadeiro’ sweets that represented something different and unique.