Agency:
Client:
Procter & Gamble saw an opportunity to redesign the shelf ready packaging (SRP) used to hold primary packs of its Fairy washing up liquid product, with the aim of boosting sales, cutting costs and simplifying operations.
Agency:
Client:
Valspar wanted to connect with UK consumers and convert them from buying pre-tinted paint to tinting in-store. To help introduce Valspar to the UK, Webb deVlam was challenged to create a new market for the brand and encourage new consumer habits.