Winners 2013/Internal Communications Bronze

Project: Simply Thank You

Client: British Gas

Design: The Team

British Gas wanted to increase workplace motivation, engagement levels and performance through their employee recognition scheme, by ensuring their workers felt valued and recognised. A scheme - Simply Thank You - already existed and worked by inviting employees to send examples of where colleagues had embodied key priorities of the organisation. The scheme lacked traction, nominations often required prompting and the cost of rewards was becoming prohibitive.

The Team got involved to launch the new and improved scheme, with a new website at its heart and a system which allowed employees to make much greater use of social media for peer-to-peer recommendations.

Since launch, the scheme has delivered a dramatic cost saving and created a platform that has transformed the culture of recognition. Compared to 2011, the average number of instant ‘thank yous’ has increased by 749%, and monthly award nominations have increased by 170%.