Design consultancy Radley Yeldar (RY) was tasked by GSK Consumer Healthcare (GSK CH) to bring the brand’s vision and values to life in the office space. In October 2012, the division’s global and European businesses moved into newly-designed offices at its global headquarters in Brentford.
RY’s concept was designed to be scalable, allowing GSK CH to implement it in office environments around the world. The concept aimed to raise employee awareness of the vision and values, increase pride in the workplace, and increase the opportunities to be innovative and network.
The results have been remarkable. Two months after the move, GSK CH’s overall performance score has more than doubled and more than 80% of staff say they are aware of the GSK CH vision – a one third increase. The awareness of new brand campaigns has increased 53% and staff pride in the workplace has almost doubled.