The bistro Eat 17 began preserving their signature burger topping and selling it to customers. Because it was an unfamiliar product and its speciality ingredients demanded a premium price to make profits, Eat 17’s Bacon Jam needed a complete overhaul. This is where Together Design stepped in.
Together saw the versatility of the product. It could be sold in delis and supermarkets, but could also be positioned as an ingredient, condiment or even a gift product due to its novelty. The solution used a clever combination of distinctive graphics and messaging that functioned on a personal level with the customer.
Eat 17’s Bacon Jam has since been featured as a desirable gift product in Stylist magazine and Vogue, proving the complete overhaul of its perception as a product. There was a 250% uplift in sales in the 10 months following the launch of the new designs. Turnover increased by £66,000, profit increased by £22,000 and the return on investment was 120%.
