Glitter Berry first launched a number of years ago and with little change to the packaging design, has re-launched every year since in the heart of the Christmas party season, when competition for soft drinks sales on shelf is fierce. For 2014, Britvic were looking for a fresh approach to stand out and capitalise on the sales potential of the festive season.
By redesigning this limited edition product, J2O Glitter Berry At Home channel sales increased 30% year on year with a 20% higher rate of sale. Out of Home channel sales increased 49% year on year, with a 71% higher rate of sale. The new design inspired by the glamour and opulence of the art deco period and magic of winter, resulted in new users to the adult soft drinks category. Impressively, 69% of Glitter Berry's solus buyers had not purchased adult soft drinks prior.
