Popular with small, independent retailers, JuiceBurst was missing a massive opportunity by having no presence amongst large convenience retailers. In order to achieve significant retail listings and drive growth, the agency defined a target audience, positioning and offer for the brand, created new impactful packaging and built deeper consumer engagement via the pack. One overarching idea was developed to connect the packaging to social media and digital content, with fruit being dramatically detonated becoming the central motif of the design.
Since re-launch, JuiceBurst has become one of the nation's fastest growing beverage brands. In a market declining by -9%, the brand is growing at 93% year on year. There has been an amazing 75% annual profit increase and distribution has increased from one to nine national retailers. JuiceBurst's adoption of Blippar makes it the world's first digitally interactive soft drinks pack and it was the second most Blipped brand in the UK with over 500,000 consumer interactions.
