Winners 2017/Financial Services Bronze

Project: Wilson Browne Rebrand

Client: Wilson Browne Solicitors

Design: White Clarke Creative

Following the decision to leave a national umbrella network of solicitors and law firms, Wilson Browne decided to rebrand the entire business to better connect with clients.

Traditionally only approximately 22% of all customers shop around for legal advice. It’s a hard market to infiltrate with the majority of people staying with lawyers they’ve always used. In addition, Wilson Browne works for a broad range of clients, including high net worth individuals, businesses and the general public. The branding and personality needed to appeal to all three groups while remaining consistent in tone and messaging.

The rebrand design captured Wilson Browne’s long heritage while conveying the legal partnership as forward thinking and professional. Since the rebrand, the business has seen a rise in website traffic, improved customer satisfaction, increased file openings and revenue. Visits to the site have jumped by 123% and increases in annual file openings are up 44% for childcare and 32% for private family files.