Winners 2017/Personal Goods Silver

Project: Dune 'Catwalk Concept'

Client: The Dune Group

Design: Four-by-Two

Dune had a vision to become a truly global brand. The fashion footwear brand recognised that to achieve this a new store design with ‘wow’ factor was needed to drive footfall, while communicating its fashion credentials, unisex appeal and affordable price-point.

The resulting ‘Catwalk Concept’ truly sets Dune stores apart, with an inverted catwalk running the length of the ceiling. This internationally-recognised symbol of fashion, which applies to both men and women, is seasonally updatable so Dune can stay on-trend. Shoes on the catwalk are held in place by magnets, meaning they can be updated within moments with additional merchandise beautifully framed around the store with linear shelving.

Dune’s new concept stores are booming, with an average 58% increase in £/Sqft takings – 13 of the brand’s 15 top-performing stores by this measure are new concept outlets. Average door count is up 70% and Dune’s international presence has tripled in only three years.