Winners 2018/Beverages Gold

Project: Brew York Craft Brewery brand packaging

Client: Brew York Craft Brewery

Design: United by Design

Fresh-faced start-up, Brew York had a three-year ambition for its beers to be available at five venues within York City Walls. This goal was achieved in just one year of opening, thanks to the strength and dynamism of its brand and packaging design.

It’s no secret that craft beer was having a moment in the spotlight in 2016. Brew York was just one of hundreds of new craft breweries, and they wanted to break into the unbearably crowded can market.

With a vibrant colour palette and a playful take on mythical creatures to tell the story of the craft and flavours of the various beers, the engaging design delivered real shelf-stand out.

In its first year of trading, Brew York got into the top 45% of SIBA (Society of Independent Brewers Association) members for the highest turnover and its beers can now be found in Asda and Tesco stores. The business has upped brewing capacity by nearly 500%, has tripled production and is achieving an average month-on-month growth of 27%.