Winners 2018/General Retailers Silver

Project: Maplin: Store of the future

Client: Maplin

Design: 20.20

Maplin is a recognisable face on the UK high street, but its historically unique proposition was under threat. With other well-known retailers such Tesco and Asda selling similar products, and consumers moving online, footfall was declining.

Identifying that its retail formats were a barrier to attracting new and key customer segments, Maplin redefined its in-store experience, putting technology at the heart of an experiential, innovative and hands-on retail environment.

The ‘store of the future’ was born. A layout that lent itself to speedy purchases as well as positioning itself as a gateway to new technological experiences and advice. The pilot store’s success has led to the development of multiple ‘stores of the future’ across the country with extensive roll-out planned for 2018. At the new stores like-for-like sales are up 15%, footfall has increased 18% and customer dwell time is up 50%. What’s more the new format has delivered high street leading Customer Satisfaction scores of 90%.