Capturing attention, Lind & Lime Gin’s striking packaging grew brand reputation, laying valuable groundwork for Port of Leith Distillery to realise its long-term goal of entering the whisky market.
Port of Leith Distillery was on a funding journey to build a whisky distillery. Launching into the booming gin market in 2018, the business’ aim was to generate income for cashflow while establishing brand credibility ahead of its first whisky release.
To succeed in the premium gin space and create brand appeal, Port of Leith Distillery collaborated with Contagious. Rooting the Lind & Lime name, brand story and bespoke bottle design in the naval history of Edinburgh’s Leith, the gin’s urban landscape positioning stands-out in a market crowded with botanicals messaging.
The compelling story Lind & Lime’s design tells of sustainability, location, style and taste has resonated with consumers. Surpassing its 3-year sales targets in only 14 months, within two years the gin became John Lewis’ best-seller and was trading in eleven international markets.
17 months ahead of expectations, gross profit from sales grew to cover all of the company overheads and it’s now contributing monthly towards the construction of the whisky distillery. The design also helped raise funding and organically establish a consumer base, seeding the market for the distillery’s eventual whisky release.