Sustainable skincare start-up, Skin Sapiens smashed its three-year revenue target within two and a half years from launch with a purposefully simple brand and packaging design.
A beauty industry insider was changed by the experience of becoming a father and set out to create a better, more natural approach to skincare. The ambition was to create a brand capable of securing significant distribution and consumer demand through standout design, with annual sales of £200,000 within three years.
The range’s stylishly minimalist look by Lewis Moberly is rooted in sustainability of materials. The Skin Sapiens name conveys a shared vision for a better future and the design embodies the pure nature of the products, with the recyclable packaging purposefully simple and key information displayed up-front.
The design points to the range’s sustainable and desirable credentials and despite Skin Sapiens receiving almost no marketing support due to a limited launch budget, the design has enabled the brand to stand out in an ultra-competitive market. Press interest has come from as far afield as Vogue Japan and prestigious distribution with big-name retailers including Selfridges, Feelunique.com and Holland & Barrett has been secured.
Skin Sapiens has achieved double- and triple-figure revenue growth year-after-year since its January 2020 launch, in a market growing at 6.6% a year. And the start-up smashed its three-year revenue target, with £220,000 worth of sales in the first six months of its third year.