In less than six months, GoSolr built a solar-energy brand from the ground up that has acquired thousands of users in a highly competitive, high-stakes category.
Power outages have affected households and businesses across South Africa since 2007, but despite being the most viable solution to the nation’s energy crisis, low trust and awareness were keeping consumers from adopting solar power.
In November 2022 that changed with the launch of GoSolr. The business has reimagined the way solar energy is positioned and delivered in South Africa with a disruptive subscription model, and its brand world has driven trust with a hesitant public. Design was crucial to conversion and differentiation, and to how fast the model was scaled – there was a narrow window of less than six months to establish the brand and digital experience before its launch.
Xfacta worked end-to-end with GoSolr to create the distinctive brand world, intuitive digital tools and communications which framed solar as an upgrade to a modern way of living and +1,013% revenue growth was achieved in year one. At the heart of the brand’s success in rapidly attracting and converting consumers is a confident and clear customer journey. From the first point of contact to installation, GoSolr’s brand world reassures users throughout the journey, removing jargon and fear from the decision-making process. The visual identity connotes warmth, optimism and reliability, three qualities the market lacked, earning over 100million media impressions for the brand and shaping how competitors behave.
In a category where most of the competition feels technical and impersonal, GoSolr feels like a human service. At a time of national uncertainty, GoSolr has literally and emotionally given people power, growing customers +570%.
