A rebrand brought to life the heritage and community of Newcastle’s Grainger Market, and average weekly footfall was boosted 27%.
After years of decline, the historic building needed to evolve to stay commercially viable, and Newcastle City Council was undertaking building works to protect the market hall’s future. Customers and traders needed to be reassured the market was still the place for them, and a new brand positioning, visual identity and communications by Gardiner Richardson helped the market through this transition, unifying the community in the physical space and online.
Activated across signage to social media to the building itself, and rooted in the market’s locality and architecture, the rebrand has created a sense of belonging with existing and new audiences. Against an annual 20% target, Facebook and Instagram reach grew 176% and 105% in the two years after the 2023 launch. Eleven new traders have set up in the market and annual footfall jumped from 275,223 in 2022 to 349,584 in 2024.
