InPost UK’s new brand identity has been a powerful catalyst for the commercial ascendancy of the parcel logistics business.
Although InPost was already an established leader in Poland, in 2022 it had 1,700 lockers located around the UK and needed a stronger market position. Dragon Rouge was engaged to develop a new brand idea for the UK business, and to bring that to life across InPost’s physical and digital estate.
As well as growing market share, the business wanted to educate consumers on its offer and needed a bolder brand to ignite merchant demand, as well as gain shopper trust.
An energetic new identity was rolled out to all aspects of service experience with updates to InPost’s UK website, social channels, app, locker wraps and more. The identity connected with a new generation of shopper and created demand from landlords and merchants. Since the brand relaunch in 2023, InPost UK has experienced unparalleled growth both in terms of its direct competition and its previous year-on-year performance.
