2013

The challenge for Really Good (QVS) was to appeal to buyers in the highly competitive bread and baked goods market. As their range of 11 premium breads is so artisan and different, they didn’t want their products to get lost in the bread section amongst lower-quality competitors.

At Easter – a season typified by run-of-the-mill imagery – Brazilian confectionery store Brigaderia wanted to move away from clichés and emphasise nostalgia. They needed a new packaging design for their range of ‘brigadeiro’ sweets that represented something different and unique.

In 2010-11 the John West brand was steadily declining in a commoditised category, as customers had become accustomed to buying on price. The established brand had already lost its share to main rival Princes, as well as a supermarket own label. Coley Porter Bell (CPB) was asked to re-design the brand to focus on what people loved about John West tuna – heritage, expertise and knowledge of the sea.

Buckwud bottles the best 100% pure maple syrup, sourced and produced in Canada for the UK market. Unlike competitor products, Buckwud syrup isn’t blended with other sugar-based liquids – a major selling point for Wellness Foods, owner of the brand and producer of other Rowse products.

Pipers pride themselves on producing artisan, handmade crisps but with their signature design devices being poached by the competition and a delisting from Harvey Nichols, they decided it was time to review their packaging. BrandOpus was tasked with reinforcing the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique.

BrandOpus developed a bold and assertive identity and pack design, which reflects the honest, straightforward ideals of the company, allowing Pipers to own the ‘out of home’ crisp market.

Noble Foods set themselves a new objective for 2012: to launch a new egg brand into the category. Having enjoyed success with the launch of the happy egg co. developed by partner consultancy Springetts, the company looked to keep their momentum going and develop their brand portfolio.

Hope and Homes for Children (HHC) is an international children’s charity working across Africa and Central and Eastern Europe. The charity relies heavily on voluntary income to continue their work, with the website their only marketing tool. Positive were invited to tender for HHC’s new website in 2010, with a brief to deliver a site that would encourage more people and companies to support the charity.

Bath Rugby’s new owner Bruce Craig wanted a sharper focus on the club’s digital communications strategy in line with an objective to differentiate themselves from other clubs. Positive were tasked with developing a first-class website, online shop and mobile site that connected with fans, recruited new supporters, improved revenue and reflected the brand and vision of the club.

The Government is urging energy companies to install smart meters nationwide over the next 10 years, a new technology to help consumers track their energy usage. E.ON wanted to trial the meters, to get a head start and ensure a successful roll-out to their customers at the relevant time – but they needed testers to evaluate and provide feedback.

Excellent, a small charity supporting rural African communities, needed to make fundamental changes to its branding. In order to extend its reach and deliver long-term growth, the charity had to adapt its communications to capitalise on its unique offering.