2013

When Alex and Donna Smith’s son, Harrison, was diagnosed with Duchenne Muscular Dystrophy, they established a charity to research the disease – which affects one in every 3500 male births. Harrison’s Fund needed to raise awareness of this unknown condition, in a category where everyone has a story to tell.

People Can is a charity and social enterprise working across England and Wales to support those with greater needs and fewer opportunities, such as those suffering domestic abuse. Previously Novas Scarman, they needed a new identity to engage staff, raise the charity’s profile and attract funding opportunities, and provide more life changes for service users.

The University of Leeds is one of the world’s leading centres for environmental impact and sustainability research. With more than 100 buildings and 70,000 tonnes of carbon emissions annually, its energy bill is over £10.5 million a year and expected to rise to £17.9 million in 2020/21 through taxation and tariff increases.

Lloyds TSB International is a global banking brand offering a world-class array of offshore financial services, primarily to UK nationals living overseas. Awareness of the brand was low amongst consumers and also, surprisingly, amongst UK branch staff. Rufus Leonard’s brief was to increase colleague awareness, helping them to identify and refer prospects in branch.

Following their acquisition of O2, Telefónica challenged Lambie-Nairn and SomeOne to bring together 22,000 employees from five countries to create a single culture in which all were proud to be employed by Telefonica. Many of them saw Telefonica as a silent owner rather than their employee brand with which they could engage.

After a slow start to recruit members, new build golf club Archerfield brought in Tayburn to create a clearly defined positioning and visual identity. The Archerfield branding had to use the existing logo but there were no other restrictions.

Working with the Club’s new General Manager, Tayburn developed a clear positioning as a contemporary golf club, to move it away from the niche and highly competitive ‘establishment’ competitors. This quite different look and feel, for a golf club, as well as the strapline ‘we play a different game’, was carried through to print and online.

Scottish Provident is a long-established name in the world of protection insurance but in recent years it lost some of its shine and was starting to slip off the radar for its core audience, UK Independent Financial Advisers (IFAs). Tayburn was appointed to create a campaign that generated interest in the sector and re-established the company as a dynamic player.

Thames Water needed ‘a fresh and clear campaign, nothing fancy or clever’ to encourage people to use less water following the driest two years on record in the South East. Beyond Communications was asked to create an informative campaign, raising awareness of the circumstances leading to the water shortage and managing people’s expectations.

Graymatter was appointed by Vauxhall in October 2010 for the simple yet daunting task of re-focusing and re-energising the fleet brand, to return it to the number one spot in the market place.

The ‘Discover’ campaign provided Vauxhall Fleet with a strong and vibrant framework to communicate clear propositions using an iconographic language that delivered both immediacy and distinction from the competition. Graymatter created a strong graphic device to convey Vauxhall’s powerful sales messages that they had previously struggled to communicate.

When Jonathan Arana-Morton and Alison Rooney spotted a café up for grabs in Soho, London, they decided it was time to make their dream of opening ‘The Breakfast Club’ a reality. Elmwood was asked to create a brand identity that would ensure it stood out from the crowd and be somewhere people wanted to work.