Elmwood

Three years after launch, ANDigital’s growth potential was being hindered. The company’s offer differed to your standard digital start-up, but this wasn’t being clearly communicated, making it difficult to achieve stand out amongst larger, global competitors.

Recruitment business Craft lacked standout in a competitive market and at the end of its first year of trading had fallen short of its turnover target.

Not wanting to be reliant on outgoing communications such as cold calling to develop relationships, Craft needed a strong and memorable brand identity to position it as an active part of the design scene and increase applications and incoming enquiries from this target market.

In 2017 with veganism and flexitarianism on the rise, most of the supermarkets had pockets of vegan and vegetarian products in store. But there weren’t any dedicated plant-based ranges.

Tesco wanted to be first to market with an exclusively plant-based, own-label range. Created in partnership with chefs Derek and Chad Sarno, the range aimed to make plant-based food more accessible to the everyday consumer; its brand and packaging design would need to appeal to a wide target audience – not just vegans.

Entrepreneurs Simon and Caroline Pollard wanted to take nursery care to the next level. They were opening up a nursery on one of Leeds most desirable streets and would be offering a premium level of care. But with no background in early years education, the nursery’s branding needed to attract the very best staff and parents willing to pay a premium price for their childcare. 

Family-owned, British cleaning products business Astonish, had an ambitious growth plan. But stronger shelf standout was required to achieve it. The brand had a good presence in value retailers, but to rapidly grow revenue Astonish needed to gain mainstream grocery listings.

A new brand identity has elevated consumer and retailer perceptions of Astonish, repositioning it as a credible household cleaning brand beyond the value retail sector.

A small Brixton-based brewery had ambitions of growing their business and creating a home-brewing community. It already had a major point of difference – people can take home the recipes to try themselves. However it lacked a bold identity that would bring credibility to the brand and achieve real cut through in this hugely competitive boutique market.

Fairy is well known for its washing up liquid, but for consumers its dishwasher tablets were just another addition on a busy shelf.

But Fairy’s biggest problem was that 80% of consumers couldn’t tell the difference between its good, better and best products in the range. People also don’t want to spend lots of time choosing dishwasher tablets, so the new packaging had to immediately translate the added value in Fairy’s premium products.

With women representing just 15% of roles in science leadership teams, Homeward Bound embarked on a mission to drive diversity.

The initiative involved a year-long awareness campaign and a 20-day expedition to Antarctica. It had a powerful message – that women need to be heard to influence how our planet is cared for – but an emotive identity was needed to make an impact and inspire others.

Galaxy was determined to give Cadbury Mini Eggs a run for their money with a small sharing bag. It wouldn’t be easy – the 90g bag of Mini Eggs accounted for over 46% of the total market.

Galaxy’s rival concept was ‘Golden Eggs’, but they needed a visual identity that would elicit a strong emotional response and dial up their product’s key point of difference – that the eggs were dusted in gold, not wrapped in fiddly foil.

While emergency services are in place to deal with the immediate impacts of trauma, there is often little support to help people through recovery. Yorkshire Trauma Services was created to tackle this problem, but they needed to raise vital funds to make a positive impact on trauma care.