Pearlfisher

Eichhof is a much-loved, 188-year-old Swiss beer, but over the years its brand design had become inconsistent across the range and looked like it was stuck in the past. With a huge array of competitive beers on offer, a complete pack redesign of Eichhof’s 13-strong portfolio and new identity were undertaken aiming to reverse the brand’s volume and market share decline.  

With its premium positioning, Takamaka Rum’s rebrand has seen it grow export sales 125%.  

Launched 20 years ago, and distilled in the founders’ garden, Takamaka Rum is still made the same way today. Although a favourite at home in the Seychelles where it had nearly 100% distribution, Takamaka’s exporting had stalled. Wanting to premiumise the brand, the d’Offay family commissioned Pearlfisher to create a design which would take the rum to the best bars around the world.  

From a sales decline of -23% to 280% growth within a year, Westward Whiskey’s trajectory was reversed following the launch of a standout visual identity, label and bottle design.

In the luxury American whiskey set, Westward Whiskey wasn’t receiving the exposure it wanted. Lagging behind its six key competitors and without strong distribution in off-trade, the $80 per bottle whiskey struggled during lockdowns and sales had dipped. 

Outperforming the competition, Cinnamon Toast Crunch achieved its largest market share in six years following the launch of a bold, new multi-dimensional brand platform. 

The cereal has been a staple of US breakfasts for 35 years, but in a declining category its key competitor had nudged ahead in the market. General Mills wanted to differentiate through design to reassert its iconic brand’s leadership. 

New alcohol brand, DRTY’s stand-out design enabled it to thrive in the UK and also drove unplanned international growth in seven markets, including China, France and Greece. 

Hard Seltzer had exploded onto the scene in the US and British brand DRTY wanted to seize the opportunity to pioneer this new style of alcoholic drink in the UK, ahead of an anticipated competitive rush. 

Johan Bülow’s gourmet liquorice brand achieved a stunning 139% bottom line comeback through design, despite COVID-19’s impact on its retail operations.

Lakrids by Johan Bülow is a much-loved Danish delicacy, but after a decade of growth its success was being eroded by cheaper, copycat competitors. Having experienced a 20% loss in 2018, the business collaborated with Pearlfisher to rethink the brand’s strategy and design. 

Challenging conventions, a bold newcomer in the emerging, super-premium Canadian whisky sector attracted a modern consumer on the strength of its evocative branding and design. With no additional marketing or PR support it secured 47% of category volume and surpassed sales targets by 100% in its first year.  

Mark Anthony Brands’ vision was to launch a premium, progressive whisky into the Canadian marketplace; a market which is seen to lag behind Irish and Scotch whiskies in reputation but provides opportunity for innovation with less stringent production regulations. 

Fruit-infused beer Jubel was being placed in the mainstream lager category, but a new brand strategy, identity and pack design helped realise its ambitions to be recognised as a premium, craft beer. Repositioned and redesigned, the brand established a strong foothold in the craft beer segment, where it’s been driving category growth.

Despite the industry booming, conventional fitness outlets aren’t providing the kind of personalisation that is defining the narrative of modern lifestyles, and their exercise equipment has also failed to move with the times.

Zana Morris had a vision to combat these shortcomings. Aiming to extend her philosophy of ‘intelligent exercise’ into a disruptive offering, she would be moving her Harley Street gym to a new location and wanted to transform it into a holistic health space, under a new brand.

Ocean plastic is an urgent problem facing our planet; the equivalent of one rubbish truck of plastic is poured into the oceans every minute.

Working with brands to create packaging design, agency Pearlfisher was aware of its own contribution to the waste and was inspired to use design thinking to reduce the negative impact of plastic on the planet. It created a bold and inspiring installation, visualising the plight of a planet drowning in waste.