Winners 2015/Exhibitions, Events and Experiential Gold

Project: Intel Corporation at CES 2014

Client: Intel Corporation

Design: 2LK

The 2014 Consumer Electronics Show (CES) presented Intel with an opportunity to inspire brand advocates and drive business growth. In order to do this they needed to host an engaging exhibition experience to create an emotional connection with visitors.

Attraction mixed with distraction was the key and from ‘The Helix’ structure wrapped around the stand space to the ‘Spotlight’ theatre at the end of the boulevard, the design stood out in a crowded exhibition.

The design delivered outstanding results, with the ‘Net Promoter Score’ hitting an all-time high of +77%, up from +58% last year and far exceeding the show average of 29. Over 80,000 unique visitors came to the stand over four days, a record 80% of all CES attendees and the average visitor ‘dwell time’ was 20 minutes. Added to this, 50% of visitors recorded that they were ‘much more likely’ to purchase as a result of their time on the Intel stand.