Winners 2015/Internal Communications Bronze

Project: RWE npower - Recognition Scheme

Client: RWE npower

Design: WPA Pinfold

With perceptions of the energy industry at an all-time low, motivating npower’s 9,000-strong staff was integral to the successful roll-out of an extensive customer transformation programme to improve client experience. But, how could npower boost employee morale amid the barrage of negative publicity?

The solution was the Applause Recognition and Reward Scheme, which brought together the most effective components of the various existing schemes and external best practice to create one dedicated platform where employees were able to give instant recognition to any colleague. Engaging and identifiable branding was used in the scheme collateral, including interactive PDFs, email and intranet banners and e-cards. The new system also allowed for financial rewards and personal commendations, with the best performers shortlisted for the company’s annual Pride awards.

Since its launch in January 2013, the scheme has seen over 7,000 intranet page hits, and 24,500 ‘Applauses’ with 67% of employees receiving recognition in 2013 – smashing the target of 25%.