Barwood Capital is a real estate investment firm. The company has enjoyed a period of relatively small, steady growth since it was founded in 2009, but the profile and reputation of the business wasn’t living up to its performance. In a crowded market, Barwood Capital wanted to position itself as a premium brand to attract investors and partners.
The design of a new website, brochure, stationery and signage were commissioned and the business’ brand strategy was also defined, centred around the core proposition ‘clever property, enhancing lives’. This also became the firm’s strapline and is reflected in the new identity with its emanating glow. The premium quality of the design resonated with its target audience, with the business going from strength-to-strength since the rebrand in 2016, despite a cautious market following the EU Referendum.
Barwood Capital’s workforce has grown 55%; its investor base has also swelled, as has the number of joint venture partners. New investors have increased 125%, with funds raised up 100% from £38 million for 2015 to £76 million for 2017.