Winners 2019/ Bronze

Project: Harvey's Rebrand

Client: Harvey's Brewery

Design: WPA Pinfold

In existence since 1790, Harvey’s Brewery is Sussex’s pre-eminent brewery with a reputation for quality. But having failed to keep pace with changing times, profits had declined by approximately one third since 2013 and something needed to be done to survive.

A brand strategy was developed for Harvey’s to deliver both immediate impact and to future-proof the brand. This led to the creation of a new ‘craft’ range of beers to take on the competition. Repositioned for today’s market and with a contemporary new look that conveys character, Harvey’s has been brought into the modern era, appealing to drinkers both young and old, male and female.

Since redesign there has been a +58% increase in on-trade sales, and a +9.1% increase in onsite shop sales against a -12.1% decline the previous year. With a premiumised brand, new opportunities have opened up, with Harvey’s now supplying P&O cruise ships, Whitbread and Enterprise and British Airways i360. The massive increase in demand both regionally and nationally has seen the business return to profitable growth and the workforce invigorated.