Weekly sales leapt +61% following the redesign of the Paddington Flagship Store, and the halo effect across the entire brand ecosystem means the design is set to be replicated on The Strand.
The retail space is located at London’s Paddington Station and a redesign in early 2025 aimed to boost the store’s commercial performance in an environment where catching the attention of transit-focused travellers is a challenge.
Marketreach Licensing Services and Office Twelve created a vibrant, intuitive store design, inviting exploration and dwell time. Encompassing a complete physical refurbishment, interactive experiences, exclusive merchandising solutions and integrated digital platforms, the Paddington Store has been transformed.
Footfall is up 83% per week on average, and basket value has increased by over +12.5% on the same period in 2024. The repositioning of the store has resonated with a new younger demographic, boosting in-store and digital engagement, helping grow likes 282% and views 180% on social channels.
